Launching soon

Persian flavour for everyday cooking.

Nooshe Jan is a new pantry brand from London. We're starting with three products: our own Advieh, Sumac and Persian Blue Salt.

We'll only email you about the launch.

Three products. One small first batch.

We're keeping the range tight so each tin gets it right.

Warm · Aromatic · Soft

Advieh

A Persian all-purpose spice blend, and our own recipe. Warm, aromatic and made for stews, rice, roast vegetables and chicken.

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Tangy · Citrusy · Fresh

Sumac

A deep red spice with a lemony tang. Sprinkle it over salads, grilled meat, rice and yoghurt.

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Crisp · Mineral · Clean

Persian Blue Salt

A distinctive rock salt with blue-flecked crystals. Use it to finish a dish at the table and start a conversation.

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Named for what you say at the table.

Nooshe Jan is how Persian speakers wish someone a good meal: enjoy it, and may it nourish you. That's the spirit we want in a pantry. Generous, warm and easy to share.

نوش جان

Our own Advieh

There isn't one single Advieh recipe. Every family and region has its own. Nooshe Jan Advieh is our take on a Persian all-purpose blend, built for everyday cooking.

Launching small, on purpose

The first batch is small so we can listen. Join the list, tell us what you cook, and help shape what comes next.

Made for the counter

Every tin is designed to look good enough to leave out, and to be reached for every day.

Be first to open a tin.

We'll only email you about the launch.